May 9th, 2016
We are living in the age of the idea. A plethora of new products, start-up companies, and brilliant marketing campaigns.
Today, like never before, a great idea is currency and power.
We often speak of intuition when it comes to just knowing what will be the right move. Trusting our gut.
But that intuition is often the result of a lot of hard work and logic.
This week, our team was in the middle of a deep dive review and brand strategy for a corporate client on the Unboxed marketing agency side.
We uncovered tonnes of data. Synthesized all the key learning into a short list of powerful implications.
When faced with a boundless question, my approach is throw us into as much information as we can possibly absorb.
And then step back.
Ride the subway. Eaves drop on some people's conversations.
Regroup and talk about it for a bit.
Envision the person interacting with our product or service or company.
Go for a run.
And then all of a sudden there it is - intuition - the path that just feels right appearing in front of our eyes.
I'm currently mid-read of the book Mastery by Robert Greene, that walks through how we become masters of our field, using stories of greats like DaVinci and Einstein as a guidepost.
In the opening pages, Green writes:
"Intuition is nothing more than a sudden and immediate seizing of what is real, without the need for words or formulas...our minds suddenly become illuminated by some particle of truth previously hidden to us and to others."
Our intuition is always right, but only given the information it has to go off of.
I can't tell you exactly why I believe that - let's call it a gut feeling.
Dave Corelli is Chief Strategy Officer of SportBox Group, a global entertainment agency with verticals in strategic marketing, personality representation, and event creation and ownership. Corelli oversees business and creative strategy globally for the agency, its clients, athletes and events. Follow Dave on Twitter and on Medium.